5 thoughts on “How to choose the location of the store”
Rex
The first element of the decision to decide whether the success or failure of a store is to choose the site. Today, the Cloud shopkeeper will share with you a compatibility and easy -to -understand site -selection tips -9 golden principles
1. Opening a shop near the club point
Gathering Point is a commercial location that can concentrate people, such as business centers, KFC, and big supermarkets.
The shop near the club point
It the corresponding shop according to the nature of the customer point. There are many students, just open snacks and anime shops. There are many residents and operate some daily necessities. There are many wage earners, opening some cheap snack bars, simple dining restaurants, such as noodles, lava rice, and spicy.
2, the flow of people to the right of the right
The we country is walking or driving on the right. Therefore, the flow of people is on the right, especially in the upstream shops, often can give priority to consumers.
This flow of right to right
3, in line with consumer needs
The local consumers to open what stores need. Local consumers are ordinary residents, and shops must meet their basic living needs, such as restaurants, supermarkets, specialty snacks. Local consumers live in high -end communities, and they can open some grade tea agencies and bars.
In on the street of the bar, you open a underwear shop, which is not in line with consumer psychology. On the streets of catering, you open a decorative material shop, which does not meet consumer needs.
4. Considering the development of the next five years
The population or consumption potential in some places can be deployed in advance. For example, a office building is being built nearby, you can engage in fast -food restaurants or cafes, which meets leisure and business needs. A large steel factory is building nearby, you can open a 24 -hour convenience store or do supper.
5, the principle of supplementation and brand street
On a comprehensive street, the category of the store should be relatively complete. Open the shop.
and on the street with a single function, opening a store should be converged, which is easy to form a brand of a brand. Such as clothing streets, decoration streets.
6, stay away from super rivals or support it
If there is a super brand clothing store nearby, such as seven wolves, then you should not make men's clothing with a slightly lower grade and similar price positions, brand. You can consider making a brand women's clothing store, which is supported by brand men's clothing stores. If there is a KFC nearby, you should not be a burger shop, but you can consider making a Chinese restaurant.
7. Opening a store with a strong consumer environment
passers -by ≠ consumers, in an environment without a consumer atmosphere, they lack consumer motivation. Conversely, many people are infected in an environment with a strong consumption environment, and it seems embarrassed without spending money.
For example, in a shopping mall with a strong consumption atmosphere, when you see a row of exquisite products, you can't help stopping. Passing by the food street, I was addicted to never hungry.
8. Opening a store where passers -by is easy to stay
Although there are relatively large people, most of them are just hurried. For example, open shops on some fast channels, few people stay. However, if there are some artists' performances near the square, pedestrians on the street will watch with interest and gradually gather popularity, and they will have a chance to stimulate consumption.
9, interception and gathering
The role in your shop should play a interception in similar shops, that is, as close to the upstream of the flow of people.
The people are gathered in where the people are gathered. If the flow of people on the road is gathered on one road, the opening of this road is the best.
If you want to start a business, it is recommended that you choose a suitable entrepreneurial project to see if you have the qualifications of related projects. After finding the right project, you work hard to work hard. Of course, funds need to be considered during the entrepreneurial process. If you start the funds with limited funds, you can solve it by a small loan.
The money is recommended to spend money, money is a credit brand of Du Xiaoman Financial, providing users with secure, convenient, unsecured, and unpaid credit services. Official measure). With money spending consumer loans, the daily interest rate is as low as 0.02%, and the annualized interest rate is as low as 7.2%. It has the characteristics of easy application, low interest rates, flexible borrowing, transparent interest, and strong security.
The second season of the exclusive title of Xiaoman Finance "Running · Yellow River", downloading the small Manchu Financial APP to participate in the event, you can win the running men's surroundings, enjoy low interest rate discounts, and maximum 1,000 yuan life gift There are also Tencent video members, Jingdong E cards and other kinds of life rituals randomly, and can also participate in the lottery.
The application conditions for sharing money consumer products with you: mainly divided into two parts: age requirements and data requirements. I. Age requirements: between 18-55 years old. Special reminder: Wealthy students who are in the school will provide consumer installment loans. If you are a student at school, please give up your application. . Data requirements: You need to provide your second -generation ID card and my debit card during the application process. Note: The application only supports the debit card, and the application card is also your borrowing bank card. My identity information needs to be a second -generation ID card information, and I cannot apply for a temporary ID card, an expired ID card, and the first -generation ID card.
The answer is provided by rich flowers. Due to objective reasons such as timeliness of content, if the answer is not consistent with the actual interest fee calculation method of rich money products, so Du Xiaoman Financial APP-rich money borrowing page is displayed. I hope this answer is helpful to you.
The catering site, everyone considers the business district, passenger flow, location, etc., but Jiang Yi, the author of the red dining net column, explained the site selection from the balance and loss balancing point. Maybe this can give you some different angles inspiration.
Mo or authorized by Jiang Yi (ID:), the author of the red meal network.
The location of the store has always been a very important part of catering entrepreneurship. It is also a part of the novice boss fell into the pit frequently. Although I have previously written articles about the location of the restaurant, it is mainly from the commonality of the store selection. Today, I want to talk about the location of the restaurant store from another aspect.
1 The site selection tutorial may be cutting your leek The shop site selection is extremely critical. Then cut leeks.
It in the public account, in Zhihu, in headlines ... In various catering media, you can definitely see a variety of "7 Golden Laws", "3 Secrets Selected Cheats", and "35 suggestions", "Eight Laws of the Site" and so on.
This experience and techniques for site selection cannot be said to be useless, but the biggest thing in common is:
(1) They always summarize the past experience, but Learners always fall into the new pit. If you must summarize one by one, there are 7, 15, and 36 pits for the location? The point is that the new situation happens every day.
(2) There are many techniques. It is useless to learn one. It seems that it is not realistic and wastes time. If your shop is not open for a day, you have no revenue for a day. This is a real issue.
(3) The essence of the site selection cannot be grasped and cannot be refined. For example, say "positioning" for a while, "replenishment" for a while, what "visibility", "yin and yang face", "relative fields", "road conditions research and judgment" ... to some extent, these belong to the phenomenon Summary at the level, if you have learned these, and in the end, there is a problem. He will tell you that it is because you are not sure yourself, and you have not learned to study the "characteristics of consumer daily movement" ...
, as a catering person, I am very disgusted with these IQ taxes. The catering site is not a profound learning. Whenever I see those things that have been complicated with you and have some decades of site selection experience, I am, I am, I am. I am. Suggestions are all six words: don't bother, don't believe it.
2 The novice catering must learn to choose the site. You only need to grasp one point In opening the restaurant. You can use only one standard: profit and loss balance point indicator.
Why?
The purpose of making money because everyone opens the restaurant, and to achieve the purpose of making money is to make your revenue stable and continuously higher than the balance of profit and loss.
. Therefore, our first stage of operation (target) must be based on the balance and loss point of profit and loss. Before that, our location should be used as indicators with a profit and loss balance point.
3 How to choose the site according to the profit and loss balance point (1) What is profit and loss balance point?
This Balary point is a key indicator for restaurant operators to understand and learn to calculate. The simplest calculation formula is: turnover- (variable cost unchanged cost), the result is to make money at a time, and the result is zero-time capital guarantee (that is, reaching a profit loss balance), and the result is negative time loss.
◆ Variable costs: As the turnover increases or decreases, the cost of changes will be changed, such as the purchase cost of ingredients, the cost of hydropower, and the cost of tax burden.
◆ Unchanged cost: The relatively fixed cost within a period of time, it can also be said that the cost of increasing or decreased or decreased due to the increase or decrease of turnover, such as rent costs, labor costs, etc.
◆ Moss profit: The turnover of the turnover is to be variable cost, the rest is operation gross profit. However, in the actual calculation, many catering bosses are used to using the turnover of the turnover-ingredients procurement costs, and then directly regarded the results as gross profit, and the costs such as water and electricity and tax burden are unchanged. This was just a matter of algorithm. There is no essential difference, but the disadvantage is that it often appears gross profit, adding a confidence to yourself.
◆ Business net profit: The cost of operating gross profit minus the cost and the tax burden cost in the variable cost, and the profit after the business loss, is the net profit of the restaurant owner.
(2) Guide the site with a profit and loss balance point
Let's give an example:
Essence
. The kitchen accounts for 50 square meters and the operating area is 150 square meters.
It 30 ~ 35 tables can be placed, and up to about 120 customers can be accepted at the same time.
I assumes that the monthly rent of the house is about 40,000.
The employees needed employees: 10-12 people in the front hall, 5 ~ 6 of the back kitchen, the total number is 17. If you don't consider asking the chef, the per capita salary is 3,000 ~ 3500 yuan, about 60,000 per month.
The water and electricity is about 20,000 per month.
M n. At this point, the cost is rent artificial water and electricity = 120,000/month.
If gross profit reaches 60%, if you want to keep the capital, the monthly turnover will be 21 to 220,000 yuan. Then, the daily profit and loss balance point is 7000 ~ 8,000 yuan.
It if the table consumes 200, you need to receive 35 tables per day to reach the profit and loss balance point; if the table consumption is 150, you need to receive 50 tables to reach the profit and loss balance point every day. This requires a turnover. Essence
The is the most important thing at this time. You have understood how many table guests you actually need to receive every day can achieve a profit and loss balance. Next, you use this indicator as a benchmark to guide your actual location. When watching a shop, you have to start the investigation. Can it sit on the basis of meeting the business needs of itself and sit on a sufficient number of tables.
Please note that you must not rely on guessing. Focus on the following two indicators:
1) Turnover indicator: We investigate the restaurants in the same business district around the surrounding area, and learn about the average of everyone What is the general level of turnover? If everyone is less than 7,000 yuan, then the risk of this pavement is higher; if all the turnover of all pavement is higher than 7,000 yuan, the risk is relatively small. How to investigate? Seeing small ticket statistics is one of the most reliable methods. Although tired, most people can execute it. If you can't do it, your face is thicker, and observe all day to count it all day, and count it without any technical difficulty.
2) passenger flow indicator: At the same time, investigate these restaurants in the same business circle to see their upper seat/flip rate. The passenger flow is insufficient and the risk of operation is large; if each restaurant is easily received by more than 50 tables, the queue phenomenon is more common, and the risk of passenger flow is relatively small.
Is when you know how to choose the site selection through the profit and loss balance point, you have already seized the core part of the restaurant site selection. Those who have all kinds of crushed sites on the Internet do not need to take it to heart. What "there is no business, yang -faced business is strong" ... These are all problems at the phenomenon, and there are many anti -examples, which is not enough to prevent you making mistakes on the location of the location.
Repeat it. Why is the profit and loss balance point is the core of the restaurant site selection? Because the fundamental purpose of opening the restaurant is to make money, which is so simple. Being lower than the profit and loss balance point is loss, higher than it is to make, so we use this point as the target point, also called the principal point.
. Opening the restaurant to make money can only be achieved through the behavior of "customer buying", so we go back to the scene of the customer's daily and each table through the profit and loss balance point, and establish accurate accurate scenes to establish accurate. The goal, and then all work, around this goal, through this scene.
In here, the catering seems to be simpler.
In conclusion When you choose the site through the balance and loss balance point, then consider the convenience of takeaway delivery, the convenience of transportation, etc., of course, it will be helpful.
but these are obviously icing on the cake. There is never a restaurant that can be successful by convenient transportation. When we choose the site, we must first focus on the core.
spreads. In the process of operating in the future, you must also find and focus on the core of the core. Do not be exhausted by various branches and leaves.
Now there are not a few people who open a store to start a business. They need to be careful to choose the store's business products and services. Any entrepreneurship is likely to fail, and everyone should make decisions with caution. If you are starting a business and insufficient turnover funds, you can try to apply for borrowing. Now there are many credit platforms that help small and micro enterprises' funds turnover. Remember to choose a regular platform, such as small full finance, low interest rates, low interest rates, and 70 % of the small and micro enterprise owners of small and micro. The brand is more at ease. For small and micro -enterprise families, on May 21, 2021, Du Xiaoman Financial launched a small and micro activity with the theme of "Home and Wanyexing", providing 100,000 "daily interest millions of insurance" gift package. The quantity is limited. The answer is provided by Kangbo Finance. Kangbo Finance focuses on the interpretation of financial hot events, science of financial knowledge science, follows professionalism, pursues interesting, and is a financial content that the people can understand. Essence I hope this answer is helpful to you.
So see what shop, if it is a dry wash shop. The site only needs to be located around the community, the university town, or the place where the entrance is more dense, because now everyone will choose a place closer to home.
The first element of the decision to decide whether the success or failure of a store is to choose the site. Today, the Cloud shopkeeper will share with you a compatibility and easy -to -understand site -selection tips -9 golden principles
1. Opening a shop near the club point
Gathering Point is a commercial location that can concentrate people, such as business centers, KFC, and big supermarkets.
The shop near the club point
It the corresponding shop according to the nature of the customer point. There are many students, just open snacks and anime shops. There are many residents and operate some daily necessities. There are many wage earners, opening some cheap snack bars, simple dining restaurants, such as noodles, lava rice, and spicy.
2, the flow of people to the right of the right
The we country is walking or driving on the right. Therefore, the flow of people is on the right, especially in the upstream shops, often can give priority to consumers.
This flow of right to right
3, in line with consumer needs
The local consumers to open what stores need. Local consumers are ordinary residents, and shops must meet their basic living needs, such as restaurants, supermarkets, specialty snacks. Local consumers live in high -end communities, and they can open some grade tea agencies and bars.
In on the street of the bar, you open a underwear shop, which is not in line with consumer psychology. On the streets of catering, you open a decorative material shop, which does not meet consumer needs.
4. Considering the development of the next five years
The population or consumption potential in some places can be deployed in advance. For example, a office building is being built nearby, you can engage in fast -food restaurants or cafes, which meets leisure and business needs. A large steel factory is building nearby, you can open a 24 -hour convenience store or do supper.
5, the principle of supplementation and brand street
On a comprehensive street, the category of the store should be relatively complete. Open the shop.
and on the street with a single function, opening a store should be converged, which is easy to form a brand of a brand. Such as clothing streets, decoration streets.
6, stay away from super rivals or support it
If there is a super brand clothing store nearby, such as seven wolves, then you should not make men's clothing with a slightly lower grade and similar price positions, brand. You can consider making a brand women's clothing store, which is supported by brand men's clothing stores. If there is a KFC nearby, you should not be a burger shop, but you can consider making a Chinese restaurant.
7. Opening a store with a strong consumer environment
passers -by ≠ consumers, in an environment without a consumer atmosphere, they lack consumer motivation. Conversely, many people are infected in an environment with a strong consumption environment, and it seems embarrassed without spending money.
For example, in a shopping mall with a strong consumption atmosphere, when you see a row of exquisite products, you can't help stopping. Passing by the food street, I was addicted to never hungry.
8. Opening a store where passers -by is easy to stay
Although there are relatively large people, most of them are just hurried. For example, open shops on some fast channels, few people stay. However, if there are some artists' performances near the square, pedestrians on the street will watch with interest and gradually gather popularity, and they will have a chance to stimulate consumption.
9, interception and gathering
The role in your shop should play a interception in similar shops, that is, as close to the upstream of the flow of people.
The people are gathered in where the people are gathered. If the flow of people on the road is gathered on one road, the opening of this road is the best.
If you want to start a business, it is recommended that you choose a suitable entrepreneurial project to see if you have the qualifications of related projects. After finding the right project, you work hard to work hard. Of course, funds need to be considered during the entrepreneurial process. If you start the funds with limited funds, you can solve it by a small loan.
The money is recommended to spend money, money is a credit brand of Du Xiaoman Financial, providing users with secure, convenient, unsecured, and unpaid credit services. Official measure). With money spending consumer loans, the daily interest rate is as low as 0.02%, and the annualized interest rate is as low as 7.2%. It has the characteristics of easy application, low interest rates, flexible borrowing, transparent interest, and strong security.
The second season of the exclusive title of Xiaoman Finance "Running · Yellow River", downloading the small Manchu Financial APP to participate in the event, you can win the running men's surroundings, enjoy low interest rate discounts, and maximum 1,000 yuan life gift There are also Tencent video members, Jingdong E cards and other kinds of life rituals randomly, and can also participate in the lottery.
The application conditions for sharing money consumer products with you: mainly divided into two parts: age requirements and data requirements.
I. Age requirements: between 18-55 years old. Special reminder: Wealthy students who are in the school will provide consumer installment loans. If you are a student at school, please give up your application.
. Data requirements: You need to provide your second -generation ID card and my debit card during the application process.
Note: The application only supports the debit card, and the application card is also your borrowing bank card. My identity information needs to be a second -generation ID card information, and I cannot apply for a temporary ID card, an expired ID card, and the first -generation ID card.
The answer is provided by rich flowers. Due to objective reasons such as timeliness of content, if the answer is not consistent with the actual interest fee calculation method of rich money products, so Du Xiaoman Financial APP-rich money borrowing page is displayed. I hope this answer is helpful to you.
The catering site, everyone considers the business district, passenger flow, location, etc., but Jiang Yi, the author of the red dining net column, explained the site selection from the balance and loss balancing point. Maybe this can give you some different angles inspiration.
Mo or authorized by Jiang Yi (ID:), the author of the red meal network.
The location of the store has always been a very important part of catering entrepreneurship. It is also a part of the novice boss fell into the pit frequently. Although I have previously written articles about the location of the restaurant, it is mainly from the commonality of the store selection. Today, I want to talk about the location of the restaurant store from another aspect.
1 The site selection tutorial may be cutting your leek
The shop site selection is extremely critical. Then cut leeks.
It in the public account, in Zhihu, in headlines ... In various catering media, you can definitely see a variety of "7 Golden Laws", "3 Secrets Selected Cheats", and "35 suggestions", "Eight Laws of the Site" and so on.
This experience and techniques for site selection cannot be said to be useless, but the biggest thing in common is:
(1) They always summarize the past experience, but Learners always fall into the new pit. If you must summarize one by one, there are 7, 15, and 36 pits for the location? The point is that the new situation happens every day.
(2) There are many techniques. It is useless to learn one. It seems that it is not realistic and wastes time. If your shop is not open for a day, you have no revenue for a day. This is a real issue.
(3) The essence of the site selection cannot be grasped and cannot be refined. For example, say "positioning" for a while, "replenishment" for a while, what "visibility", "yin and yang face", "relative fields", "road conditions research and judgment" ... to some extent, these belong to the phenomenon Summary at the level, if you have learned these, and in the end, there is a problem. He will tell you that it is because you are not sure yourself, and you have not learned to study the "characteristics of consumer daily movement" ...
, as a catering person, I am very disgusted with these IQ taxes. The catering site is not a profound learning. Whenever I see those things that have been complicated with you and have some decades of site selection experience, I am, I am, I am. I am. Suggestions are all six words: don't bother, don't believe it.
2 The novice catering must learn to choose the site. You only need to grasp one point
In opening the restaurant. You can use only one standard: profit and loss balance point indicator.
Why?
The purpose of making money because everyone opens the restaurant, and to achieve the purpose of making money is to make your revenue stable and continuously higher than the balance of profit and loss.
. Therefore, our first stage of operation (target) must be based on the balance and loss point of profit and loss. Before that, our location should be used as indicators with a profit and loss balance point.
3 How to choose the site according to the profit and loss balance point
(1) What is profit and loss balance point?
This Balary point is a key indicator for restaurant operators to understand and learn to calculate. The simplest calculation formula is: turnover- (variable cost unchanged cost), the result is to make money at a time, and the result is zero-time capital guarantee (that is, reaching a profit loss balance), and the result is negative time loss.
◆ Variable costs: As the turnover increases or decreases, the cost of changes will be changed, such as the purchase cost of ingredients, the cost of hydropower, and the cost of tax burden.
◆ Unchanged cost: The relatively fixed cost within a period of time, it can also be said that the cost of increasing or decreased or decreased due to the increase or decrease of turnover, such as rent costs, labor costs, etc.
◆ Moss profit: The turnover of the turnover is to be variable cost, the rest is operation gross profit. However, in the actual calculation, many catering bosses are used to using the turnover of the turnover-ingredients procurement costs, and then directly regarded the results as gross profit, and the costs such as water and electricity and tax burden are unchanged. This was just a matter of algorithm. There is no essential difference, but the disadvantage is that it often appears gross profit, adding a confidence to yourself.
◆ Business net profit: The cost of operating gross profit minus the cost and the tax burden cost in the variable cost, and the profit after the business loss, is the net profit of the restaurant owner.
(2) Guide the site with a profit and loss balance point
Let's give an example:
Essence
. The kitchen accounts for 50 square meters and the operating area is 150 square meters.
It 30 ~ 35 tables can be placed, and up to about 120 customers can be accepted at the same time.
I assumes that the monthly rent of the house is about 40,000.
The employees needed employees: 10-12 people in the front hall, 5 ~ 6 of the back kitchen, the total number is 17. If you don't consider asking the chef, the per capita salary is 3,000 ~ 3500 yuan, about 60,000 per month.
The water and electricity is about 20,000 per month.
M n. At this point, the cost is rent artificial water and electricity = 120,000/month.
If gross profit reaches 60%, if you want to keep the capital, the monthly turnover will be 21 to 220,000 yuan. Then, the daily profit and loss balance point is 7000 ~ 8,000 yuan.
It if the table consumes 200, you need to receive 35 tables per day to reach the profit and loss balance point; if the table consumption is 150, you need to receive 50 tables to reach the profit and loss balance point every day. This requires a turnover. Essence
The is the most important thing at this time. You have understood how many table guests you actually need to receive every day can achieve a profit and loss balance. Next, you use this indicator as a benchmark to guide your actual location. When watching a shop, you have to start the investigation. Can it sit on the basis of meeting the business needs of itself and sit on a sufficient number of tables.
Please note that you must not rely on guessing. Focus on the following two indicators:
1) Turnover indicator: We investigate the restaurants in the same business district around the surrounding area, and learn about the average of everyone What is the general level of turnover? If everyone is less than 7,000 yuan, then the risk of this pavement is higher; if all the turnover of all pavement is higher than 7,000 yuan, the risk is relatively small. How to investigate? Seeing small ticket statistics is one of the most reliable methods. Although tired, most people can execute it. If you can't do it, your face is thicker, and observe all day to count it all day, and count it without any technical difficulty.
2) passenger flow indicator: At the same time, investigate these restaurants in the same business circle to see their upper seat/flip rate. The passenger flow is insufficient and the risk of operation is large; if each restaurant is easily received by more than 50 tables, the queue phenomenon is more common, and the risk of passenger flow is relatively small.
Is when you know how to choose the site selection through the profit and loss balance point, you have already seized the core part of the restaurant site selection. Those who have all kinds of crushed sites on the Internet do not need to take it to heart. What "there is no business, yang -faced business is strong" ... These are all problems at the phenomenon, and there are many anti -examples, which is not enough to prevent you making mistakes on the location of the location.
Repeat it. Why is the profit and loss balance point is the core of the restaurant site selection? Because the fundamental purpose of opening the restaurant is to make money, which is so simple. Being lower than the profit and loss balance point is loss, higher than it is to make, so we use this point as the target point, also called the principal point.
. Opening the restaurant to make money can only be achieved through the behavior of "customer buying", so we go back to the scene of the customer's daily and each table through the profit and loss balance point, and establish accurate accurate scenes to establish accurate. The goal, and then all work, around this goal, through this scene.
In here, the catering seems to be simpler.
In conclusion
When you choose the site through the balance and loss balance point, then consider the convenience of takeaway delivery, the convenience of transportation, etc., of course, it will be helpful.
but these are obviously icing on the cake. There is never a restaurant that can be successful by convenient transportation. When we choose the site, we must first focus on the core.
spreads. In the process of operating in the future, you must also find and focus on the core of the core. Do not be exhausted by various branches and leaves.
Now there are not a few people who open a store to start a business. They need to be careful to choose the store's business products and services. Any entrepreneurship is likely to fail, and everyone should make decisions with caution.
If you are starting a business and insufficient turnover funds, you can try to apply for borrowing. Now there are many credit platforms that help small and micro enterprises' funds turnover. Remember to choose a regular platform, such as small full finance, low interest rates, low interest rates, and 70 % of the small and micro enterprise owners of small and micro. The brand is more at ease. For small and micro -enterprise families, on May 21, 2021, Du Xiaoman Financial launched a small and micro activity with the theme of "Home and Wanyexing", providing 100,000 "daily interest millions of insurance" gift package. The quantity is limited.
The answer is provided by Kangbo Finance. Kangbo Finance focuses on the interpretation of financial hot events, science of financial knowledge science, follows professionalism, pursues interesting, and is a financial content that the people can understand. Essence I hope this answer is helpful to you.
So see what shop, if it is a dry wash shop.
The site only needs to be located around the community, the university town, or the place where the entrance is more dense, because now everyone will choose a place closer to home.