5 thoughts on “How to choose a location if you want to open a store”

  1. First, the front of the beauty salon face:
    The visibility in front of the door should be wide and visible, try to avoid all obstructions.

    . Basic requirements of the surrounding environment of beauty salons:
    1, the commercial gathering center or near the auxiliary center, the beauty industry is concentrated;
    2, the residential area close to the dense population area , Emerging communities, office buildings, commercial buildings, squares, hotels, etc.;

    3, floor selection first, second or independent facade, high -rise buildings with elevators;
    4, two streets, two streets The corner of the crossroads at the intersection is the best, and the Sancha intersection will be ideal.
    . Beauty salon store selection requires precautions:
    It best to grasp the combination of commercial areas and residential areas, so as to pursue a relatively stable customer base; there must be a good grasp of people's flow and traffic flow Distinguishment, we must not only pursue higher traffic flow, but also avoid the inconvenience of the target consumer group caused by high vehicle traffic.
    The most important point is: the structure of the house should be safe, the hydropower hygiene, and the avoidance of the climate and demolition.
    In research on the results of the survey, opening a beauty salon to determine the location of the store site can be used by the following techniques;

    a, ingenious ride: The first principle is that the store address should not be too close to the size and greater than itself. If the peers are only large in scale, the service level is not high, the service items are overdue, and the equipment is outdated without advertising, etc., it means that the peer does not have market competitiveness. At this time Occasion.
    b, crane chicken group: If your beauty salon is surrounded by other beauty salons smaller than yourself, it will have a good effect. However, the use of this strategy is moderate. If the other beauty salons around are too small and the grade is very low, it is possible to lower the grade image of your beauty salon.
    c, coexistence: Dare to place your beauty salons near high -end beauty salons, coexist with high -end peers. When this strategy is used, the scale, decoration style, and service level of their beauty salons must not be lower than their peers. It is best to be slightly higher than the peers, otherwise it will always be in a passive competitive position.
    D, this is the only area with a concentrated consumer group if a target consumer group is found after investigation, and there is no beauty salon nearby. At this time, you should be the "first person who eats crabs". It is good.
    S specific analysis of specific problems, everything is not so absolute.

  2. Fat brother opening experience sharing store opening location is very important

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  3. The location of the store is important. The existence of the store and the selection address is very related. The main thing is to open the crowded place, but it is still mainly considering what shop you open. Essence If the clothing store is definitely a place where young people are shopping, or the food shop is best to drive in the place where there are many office workers, or it is best to drive a shop in the community, you can never drive a car. The shop is on the pedestrian street

  4. There are capital openings, no capital opens in the wasteland, that is to say, it is a barren cattle,

    Because if you open the land, people have capital, it may hurt people!

  5. Opening a store is a very popular way of investment and financial management. Indeed, if you open a shop yourself as a boss, if you are more ideal, you will not only make your property effectively preserved and appreciate, but also psychologically gain a sense of accomplishment. Therefore, there are more and more people who pay attention to and get involved in opening the store. To open a store, you must not consider choosing the store. Relevant experts once pointed out: finding an ideal store, your business opening business is equivalent to half of success. This is not an exaggeration at all. Opening a store is different from the factory and the company. The retail -based business model determines that the choice of its storefront is crucial. It often directly determines the success or failure of the cause. So how can I choose the ideal store? Those who intend to open a store may wish to refer to the following methods -
    The first step: choose a good location and store
    to choose the following key:
    △ to grasp the "passenger flow" is "money" is "money The principle of flowing in the lively and bustling livelihood of the car is much higher than that of the successful location, because the crowds of people who are endless are potential customers. There will be good performance. Land with a large passenger flow is ① the commercial center of the town (that is, we usually call "downtown urban areas"); ③ Hospital entrance (good hospital with a large hospital with inpatient department); ④ at the gate of the school; ⑤ popular tourist attractions; ⑥ large wholesale market entrance.
    △ With the "store Doron City" effect, we might as well listen to the consumer: a company's white -collar lady is a big household of flowers, and often send flower baskets to customers and friends. She said that except for particularly in a hurry, she may find a flower shop to buy flowers nearby. Every time Ms. Jiang has to buy clothing, she always likes to buy densely densely purchased clothing stores such as Dongpo Road and Wulin Road. She thinks that in addition to the more styles, there are more than three, and it is easier to start a price. Essence Therefore, don't worry about the competition in the industry. Once the peer stores are more and more open, it will have a gathering effect, which will easily expand the impact, condense popularity, and form a "×× professional street". It is easier to do business than single -horses.
    way to note that the choice of business location is closely related to business content and potential customer groups. There are different characteristics and consumer targets in all walks of life. The district business is not as good as a relatively remote area, such as small shops selling oil and salt sauce vinegar. The business in the residential area is definitely better than opening in the downtown area; It is better to open in the cultural and educational area. Therefore, we must determine the best store opening location according to different operating industries and projects. The following table is used for reference. Hotels, shared telephone booths, item storage office and other stations
    bookstores, stationery shops, flower gift shops, laundry rooms, video halls, photo studios and other cultural and education areas
    m shops, grocery stores, hair salons, newspapers and periodical pavilions , Tailor, Totor, Water delivery station, fruit shop and other residential residential areas
    The car washing shop, motorcycle repair shop, auto parts store, waste recycling station, chemical building materials business bank
    It can be seen that choosing the right store is not the more lively, the better. The key is to adapt to it.
    If: For further inspection
    In the preliminary selection of the place of opening the store, further comprehensive investigations should be made. Here. Mainly examine the following situations:
    △ The store's own situation, the audio -visual product store, Xiao Luo, a store from others, has a storefront. The flow of people is also very considerable, but the rent is very cheap. It only costs 800 yuan per month. Xiao Ronaldo thought it was cheap and secretly enjoyed it. Unexpectedly, it cost more than 10,000 yuan to decorate to stop, and it was less than a month after the grand opening, and a paper "Notice of Demolition" hit him dizzy. It turned out that the Shangjia learned that the store was about to be dismantled sooner or later through internal relations, and a golden cicada was taken off, and a vote was slipped. There was a hoop left. Therefore, before renting a store, we must make a careful investigation and understanding of the store.
    △ The background of the landlord was anxious to find the store, and he searched on the street. Sometimes he could really find a few stores that were hanging on the word "transfer". In fact, this approach is extremely hasty, and it is easy to bring a series of sequelae. If you really fancy the store, it is best to inquire about the real landlord (that is, the property owner) from the side, and basically understand the background situation, and then feel reliable and then contact. Generally, it is best to talk to the real landlord directly. If the landlord said that it has been rented out for the contract and is unwilling to intervene, it is not too late to negotiate with the current owner. In addition, once you talk about success, you must also pay attention to the formal agreement and ask the owner of the real estate to change the name of the leaser.
    △ The competition in the industry is mainly the operating performance and the price of the product. To investigate the operating performance of similar stores in the same location, you can initially calculate the profit status of the rental store on this store; and examining their commodity price level is to determine their future commodity prices. These are very necessary.
    △ The "passenger flow" of the passenger flow is "money flow". Examining the status of passenger flow not only allows you to have a bamboo in the future, but also provide you with a scientific basis for future marketing focus. The status of passenger flow mainly examines these contents: ① The situation of units and homes nearby, including how many residential buildings, institutions, companies, schools, schools, and even other stores (these stores are likely to be your frequent customers); ② the structural characteristics of the past population , Including the structural characteristics and consumption habits of their age, gender, occupation, etc.; ③ The light and peak season of passenger flow. For example, the stores near the school must consider the cold and summer vacations, the stores of the concentrated area and the company's concentrated areas, and must grasp their commuting hours and the store near the station. Essence
    3: Get down the store as soon as possible
    Once you find the ideal store, you must make it as a machine, shot quickly, and win the storefront as soon as possible. Otherwise, there will be a lot of night dreams. He hesitated for a moment and was first set aside by others, causing missed opportunities. How to win the store? Negotiations are naturally crucial.
    △ For the rental price, the rent is often the largest fixed cost. Before the price with the landlord, you should first have a spectrum in your heart. The price must be: ① You feel that you are confident. Especially when you have to pay a few years of rent, see if you have the ability to pay; ② Budget, it is estimated that you can make money; It shows that it is more reasonable. Then, according to the highest rent price set by this, compare the rent price given by the landlord, and the negotiation price negotiation after weighing weighs is relatively easy to succeed.
    △ There are many ways to pay for the payment method. Generally, there are many ways to pay the rent. Generally, the most common ones are three types: monthly settlement, regular payment and one -time payment. If the landlord, in addition to the fixed monthly rent, also shares a certain rate of profit according to your operating status, you can use a monthly settlement method to settle in time to avoid the difficulty of adding the calculation for a long time. Both parties will be more satisfied; After the facade house sets the rent of the next year or two years, if the rent is renewed afterwards, it often needs to increase at a certain ratio. In this case Pay once, so that once you have a new store or have the intention of transferring business, you will not lose the deposit; there are also stores for long -term rents, and one rent is ten years and twenty years. If you have enough funds, And optimistic about the store you selected, you can also pay all the rents of ten years and 20 years at one time. Rental, because in the long run, the rent of the facade is generally upward.
    △ Talk about the additional conditions to negotiate with the landlord. In addition to the rent, you should also pay attention to the relevant additional conditions, which can also save you a lot of expenses. First of all, you should understand the existing situation in the store before renting the house, including the decoration status and equipment status, and then through negotiations, asking the landlord to renovate the facade house before renting. The equipment and decoration of the use of the roof, floor, and walls of the store are basic repair, add or repair water and electricity facilities, etc., or ask the landlord to bear the corresponding costs to deduct the rent. In short, try to save expenses as much as possible. At the same time, you can avoid the deposit through negotiation requirements. Some golden facade deposits are often considerable. Although this money is eventually returned, but if you keep running, this money is equivalent to death. For example, this is also a big "burden". If it is good, it is possible to remove it. In addition, the rent can be extended through negotiation requirements. Try to lower the initial rent as much as possible, wait for the business for a period of time, and then pay according to the standard, and make up for the early difference. As long as you analyze it to the landlord with sincere and affectionately, and can actively limit the delay period, some landlords who are reasonable will agree, which can also reduce many economic burdens for the early stage of entrepreneurship.

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