3 thoughts on “Guiqiu Enterprise VI manual template ~~”
Vera
Design of Enterprise VI manual
A regarding the company's image recognition system CIS corporate image recognition design is a product of a combination of modern industrial design and modern enterprise management and operation.
A US companies represented by IBM began to use corporate image as new and specific operating elements in the 1950s. In order to study the specific methods of corporate image shaping, a new field of research has been established. Corporate Design (corporate design), Corporate look, Specific Design (special design), Design Policy (design policy) and other different are different. The term was later uniformly referred to as an enterprise recognition, referred to as CIPORETE IDENTITY, and the design system planned by this field was called corporate identification system (Corporate Identity System), referred to as CIS.
CIS is generally defined as: the business philosophy and spiritual culture of the enterprise, the overall communication system (especially the visual communication system) is conveyed to the relationship between the relationship between the enterprise, and it makes it consistent with the enterprise. And values. That is, combining the overall operation of modern design concepts and corporate management theory, portraying the personality of the enterprise, and shaping the excellent image of the enterprise.
CIS's constituent element: MIS (Mind Identity System) concept recognition system BIS (Behavior Identity System) Behavior recognition system VIS (Visual Identity System) Visual recognition system VI manual design is to make enterprise visual recognition recognition recognition. The system is standardized and binds into a book.
Vi's basic element system design
(1) Sign (corporate logo) ① Definition: represented the enterprise with specific, clear shapes and patterns, reflecting the connotation of the enterprise, reflecting the connotation of the enterprise And external image. ② corporate logo characteristics: identification; leadership; same nature; dynamic; ductility; systemicity; times. ③ The theme of the design of the corporate logo design is based on the name of the corporate brand (corporate name); the theme of the first word of the enterprise; the theme of the corporate name (brand); Operating content and product styling are the themes; the traditional history or regional environment of enterprises and brands is the theme.
(2) (product) Trademark ① Definition: Trademark is the logo of the commodity; ② trademark forms: text trademark; graphic trademark; combined trademark; non -image trademark. ③ trademark constituent elements: image (pattern, text, etc.); name (reading method); color. ④ trademark function (characteristics): attention; easy to understand; easy to be memory and recognition; representativeness; voucher; protection; registration; propaganda and beautification function; establish and improve corporate brand awareness function. ⑤ Trademark design points: Function first, form is functional services, focusing on conveying the role; simple, vivid, generalized, easy to understand; vivid and infectious, and era.
(3) Enterprise Standards ① Definition: Organize the image or related title of the enterprise, combine it into a group of fonts, and clearly define characteristics through text continuity, explanatoryity, etc. Create an enterprise unique style to achieve the purpose of corporate identification. ②The types of corporate standards of corporate standards (Chinese and English), abbreviated; product name standard words; inherent product name standard words; activity title standard words; publicity standard words. ③ whether the design of the standard word conforms to the industry and product image; whether there is an innovative style and a unique appearance; or not to convey the development of enterprises and trust; Feelings, intimacy, and aesthetics; ④ Standardized font details design: determine shape; configuration strokes; correction of glyph size, width correction between characters; uniform fonts, clear arrangement direction.
(4) Enterprise standard color ① Definition: The company specifies a fixed color or set of color systems of a characteristic of a characteristic, which is used on all visual communication design media. Reaction with psychological reactions, highlight the business philosophy and product characteristics of the enterprise, and shape and convey the corporate image. ② corporate standard color type monochrome type; compound color type; basic standard color auxiliary standard color. ③ The application of color for color: food, petrochemical, transportation, pharmaceutical and health, medicine, finance, department stores; orange: food, petrochemical, construction, department stores; yellow: electrical, chemical, lighting, food; green; green; green; green; green; green; green; green; green; green; green; Department: finance, forestry, vegetable and vegetable industry, construction, department stores; blue: transportation, sports products, pharmaceuticals, chemicals, electronics, technology; purple: cosmetics, decorations, clothing, publishing; pink: children's products: children Women's supplies. rnrn（5）企业造形（吉祥物） rn①定义：为了强化企业性格、诉求产品特质，选择适宜的人物、动物或植物做成具象化的插图形式，透过The intimate and lovely shape of the approachable people forms a visual focus, which makes people have a strong impression of memory, and shaping the styling symbols identified by the enterprise. ②The characteristics of corporate shape: explanation; intimacy; fluency. ③ Enterprise Taring Design points: story; historic; material; animal and plant characteristics and habits; considering the taboo of religious beliefs, the good and evil of customs and habits, and reflecting nationality.
(6) Enterprise symbolic pattern ① Definition: Maintain the relationship between the owner of the owner in the basic core elements in the visual recognition design, increase the use of graphic design through a beautiful pattern, and strengthen the corporate image. ② Function: Make up the demand for corporate image; increase the adaptability of design elements; strengthen the motion of visual experience. ③ Design essentials: change from the logo graphics; separate design unit shapes, coordinate with the logo and standard characters.
(7) Special printing fonts for enterprises ① Definition: through unified dedicated fonts, set up consistent visual symbols, applied in enterprise communication media, advertising promotions, product packaging, etc. Communicate the unified image of the enterprise. ② Design essentials: Select the fonts that are similar to the nature of the enterprise from the existing fonts; keep coordinated with the enterprise standard words; pay attention to the use of the font size; Essence
(8) Basic factor combination standardize corporate logos and standard words; trademarks and standard words; signs and symbolic patterns (corporate shape).
Vi application factor system design The application factor system of the visual recognition system of the enterprise is the basic element of corporate image visual identification in the design application specifications of corporate supplies and conveying the media. (1) The application factor project establishes the principle of economics and applicability, and selects as much as possible to convey the media itself as possible, and classify it to establish various projects for application elements.
(2) Determine the standard standards of each application element project to draw standard patterns; then use each of the basic elements of various sets of basic elements for new unified visual design, draw standard drawings and actual practice Effect map.
(3) General classification corporate documents designed by VI application element system: badges, armbands, business cards, brand names, chest cards, job certificates, visits, work permits, outing permits, etc.
office supplies: envelope, stationery, note, manuscript paper, file bag, folder, notebook, workbook, various stationery, etc. In external account tickets: orders, procurement orders, notifications, detailed tables, commission orders, delivery orders, receipts, contracts (contracts), other bills, etc. Enterprise symbols: company flag, company signboard, various instruction boards, lighting, neon light boxes, indications for instructions, gate signs, entry instructions, etc. C means of transportation: transportation vehicles, trucks, passenger cars, special vehicles, cranes, ships, airplanes, etc. Maising supplies: advertising leaflets, product directory, type records, product introduction, business details, display supplies, advertising posters, posters, manuals, materials, audiovisual software, POP, greeting cards, gift bags, etc. Copher mass communication: general newspapers, magazine advertising layout, TV advertising film, ending, other mass media models, etc. Cope packaging: packaging boxes, boxes, bags, various commodity containers, labels, various packaging paper, sticky tape, various anti -counterfeiting signs, etc. clothing: men's and women's work clothes, uniforms, jackets, rain, umbrellas, helmets, work caps, necklines, handkerchiefs, casual clothes, cultural shirts, etc. Corned publications, printed materials: Public relations magazines, self -run newspapers, company brief history, annual lesson, annual reports, survey reports, publicity materials, other prints, etc. The hospitality supplies: negotiated counter, special utensils, ashtrays, customer use of stationery, backpacks, etc. Building indoor appearance: building appearance, exterior wall logo, indoor and outdoor unified image decoration, building facade, shop, shutters, rolling gates, indoor wall decoration, hanging clock, signs, symbolic sculpture, etc.
The VI manual of the Visual recognition system of the enterprise is now generally through computer design software (Coerl Draw on PCs), each project of the VI manual, and the basic elements of the design of the design of the enterprise The system is classified and prints the first draft, discussed the review of the dial -up delivery of the formula for the review, and submitted a batch printing, binding book for the review of the check -up school, and the delivery was delivered.
The binding style of the manual is made according to the general employee manual. I I guess you are asking VI's design, but there is no template for this stuff, you have to do it according to corporate culture. This team, it is unbearable. It, if you plan to really produce the effect, instead of using it to install the facade.
Design of Enterprise VI manual
A regarding the company's image recognition system CIS corporate image recognition design is a product of a combination of modern industrial design and modern enterprise management and operation.
A US companies represented by IBM began to use corporate image as new and specific operating elements in the 1950s. In order to study the specific methods of corporate image shaping, a new field of research has been established. Corporate Design (corporate design), Corporate look, Specific Design (special design), Design Policy (design policy) and other different are different. The term was later uniformly referred to as an enterprise recognition, referred to as CIPORETE IDENTITY, and the design system planned by this field was called corporate identification system (Corporate Identity System), referred to as CIS.
CIS is generally defined as: the business philosophy and spiritual culture of the enterprise, the overall communication system (especially the visual communication system) is conveyed to the relationship between the relationship between the enterprise, and it makes it consistent with the enterprise. And values. That is, combining the overall operation of modern design concepts and corporate management theory, portraying the personality of the enterprise, and shaping the excellent image of the enterprise.
CIS's constituent element: MIS (Mind Identity System) concept recognition system BIS (Behavior Identity System) Behavior recognition system VIS (Visual Identity System) Visual recognition system VI manual design is to make enterprise visual recognition recognition recognition. The system is standardized and binds into a book.
Vi's basic element system design
(1) Sign (corporate logo)
① Definition: represented the enterprise with specific, clear shapes and patterns, reflecting the connotation of the enterprise, reflecting the connotation of the enterprise And external image.
② corporate logo characteristics: identification; leadership; same nature; dynamic; ductility; systemicity; times.
③ The theme of the design of the corporate logo design is based on the name of the corporate brand (corporate name); the theme of the first word of the enterprise; the theme of the corporate name (brand); Operating content and product styling are the themes; the traditional history or regional environment of enterprises and brands is the theme.
(2) (product) Trademark
① Definition: Trademark is the logo of the commodity;
② trademark forms: text trademark; graphic trademark; combined trademark; non -image trademark.
③ trademark constituent elements: image (pattern, text, etc.); name (reading method); color.
④ trademark function (characteristics): attention; easy to understand; easy to be memory and recognition; representativeness; voucher; protection; registration; propaganda and beautification function; establish and improve corporate brand awareness function.
⑤ Trademark design points: Function first, form is functional services, focusing on conveying the role; simple, vivid, generalized, easy to understand; vivid and infectious, and era.
(3) Enterprise Standards
① Definition: Organize the image or related title of the enterprise, combine it into a group of fonts, and clearly define characteristics through text continuity, explanatoryity, etc. Create an enterprise unique style to achieve the purpose of corporate identification.
②The types of corporate standards of corporate standards (Chinese and English), abbreviated; product name standard words; inherent product name standard words; activity title standard words; publicity standard words.
③ whether the design of the standard word conforms to the industry and product image; whether there is an innovative style and a unique appearance; or not to convey the development of enterprises and trust; Feelings, intimacy, and aesthetics;
④ Standardized font details design: determine shape; configuration strokes; correction of glyph size, width correction between characters; uniform fonts, clear arrangement direction.
(4) Enterprise standard color
① Definition: The company specifies a fixed color or set of color systems of a characteristic of a characteristic, which is used on all visual communication design media. Reaction with psychological reactions, highlight the business philosophy and product characteristics of the enterprise, and shape and convey the corporate image.
② corporate standard color type monochrome type; compound color type; basic standard color auxiliary standard color.
③ The application of color for color: food, petrochemical, transportation, pharmaceutical and health, medicine, finance, department stores; orange: food, petrochemical, construction, department stores; yellow: electrical, chemical, lighting, food; green; green; green; green; green; green; green; green; green; green; green; Department: finance, forestry, vegetable and vegetable industry, construction, department stores; blue: transportation, sports products, pharmaceuticals, chemicals, electronics, technology; purple: cosmetics, decorations, clothing, publishing; pink: children's products: children Women's supplies. rnrn（5）企业造形（吉祥物） rn①定义：为了强化企业性格、诉求产品特质，选择适宜的人物、动物或植物做成具象化的插图形式，透过The intimate and lovely shape of the approachable people forms a visual focus, which makes people have a strong impression of memory, and shaping the styling symbols identified by the enterprise.
②The characteristics of corporate shape: explanation; intimacy; fluency.
③ Enterprise Taring Design points: story; historic; material; animal and plant characteristics and habits; considering the taboo of religious beliefs, the good and evil of customs and habits, and reflecting nationality.
(6) Enterprise symbolic pattern
① Definition: Maintain the relationship between the owner of the owner in the basic core elements in the visual recognition design, increase the use of graphic design through a beautiful pattern, and strengthen the corporate image.
② Function: Make up the demand for corporate image; increase the adaptability of design elements; strengthen the motion of visual experience.
③ Design essentials: change from the logo graphics; separate design unit shapes, coordinate with the logo and standard characters.
(7) Special printing fonts for enterprises
① Definition: through unified dedicated fonts, set up consistent visual symbols, applied in enterprise communication media, advertising promotions, product packaging, etc. Communicate the unified image of the enterprise.
② Design essentials: Select the fonts that are similar to the nature of the enterprise from the existing fonts; keep coordinated with the enterprise standard words; pay attention to the use of the font size; Essence
(8) Basic factor combination standardize corporate logos and standard words; trademarks and standard words; signs and symbolic patterns (corporate shape).
Vi application factor system design The application factor system of the visual recognition system of the enterprise is the basic element of corporate image visual identification in the design application specifications of corporate supplies and conveying the media.
(1) The application factor project establishes the principle of economics and applicability, and selects as much as possible to convey the media itself as possible, and classify it to establish various projects for application elements.
(2) Determine the standard standards of each application element project to draw standard patterns; then use each of the basic elements of various sets of basic elements for new unified visual design, draw standard drawings and actual practice Effect map.
(3) General classification corporate documents designed by VI application element system: badges, armbands, business cards, brand names, chest cards, job certificates, visits, work permits, outing permits, etc.
office supplies: envelope, stationery, note, manuscript paper, file bag, folder, notebook, workbook, various stationery, etc.
In external account tickets: orders, procurement orders, notifications, detailed tables, commission orders, delivery orders, receipts, contracts (contracts), other bills, etc.
Enterprise symbols: company flag, company signboard, various instruction boards, lighting, neon light boxes, indications for instructions, gate signs, entry instructions, etc.
C means of transportation: transportation vehicles, trucks, passenger cars, special vehicles, cranes, ships, airplanes, etc.
Maising supplies: advertising leaflets, product directory, type records, product introduction, business details, display supplies, advertising posters, posters, manuals, materials, audiovisual software, POP, greeting cards, gift bags, etc.
Copher mass communication: general newspapers, magazine advertising layout, TV advertising film, ending, other mass media models, etc.
Cope packaging: packaging boxes, boxes, bags, various commodity containers, labels, various packaging paper, sticky tape, various anti -counterfeiting signs, etc.
clothing: men's and women's work clothes, uniforms, jackets, rain, umbrellas, helmets, work caps, necklines, handkerchiefs, casual clothes, cultural shirts, etc.
Corned publications, printed materials: Public relations magazines, self -run newspapers, company brief history, annual lesson, annual reports, survey reports, publicity materials, other prints, etc.
The hospitality supplies: negotiated counter, special utensils, ashtrays, customer use of stationery, backpacks, etc. Building indoor appearance: building appearance, exterior wall logo, indoor and outdoor unified image decoration, building facade, shop, shutters, rolling gates, indoor wall decoration, hanging clock, signs, symbolic sculpture, etc.
The VI manual of the Visual recognition system of the enterprise is now generally through computer design software (Coerl Draw on PCs), each project of the VI manual, and the basic elements of the design of the design of the enterprise The system is classified and prints the first draft, discussed the review of the dial -up delivery of the formula for the review, and submitted a batch printing, binding book for the review of the check -up school, and the delivery was delivered.
The binding style of the manual is made according to the general employee manual.
I I guess you are asking VI's design, but there is no template for this stuff, you have to do it according to corporate culture.
This team, it is unbearable.
It, if you plan to really produce the effect, instead of using it to install the facade.
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